REBECCA DE FREITAS

Branding, Product and Promotion

Throughout my other projects within my fashion course, I have found great interest in branding and promotion of brands. Within this, I discovered and evaluated a gap in the beauty and cosmetic market, then producing a brand to cater for this sector. My chosen area was gender neutral cosmetics, as this has been an area of popularity within the last year as well as a personal interest of mine. Throughout this project, I have developed my skills in product design, branding, promotion and photography. 

This project included the use of Adobe Indesign, Illustrator, Photoshop, Mintel and WGSN.  It also included my own photography, styling and makeup.